Aviva returns to in-house advice with at-retirement launch

Advice restricted to Aviva products

Tom Ellis
clock • 1 min read

Aviva is launching an in-house advisory team focused on assisting clients at the point of retirement.

The provider is planning to launch the advice team, expected to be about 20 advisers strong, by the end of this year. It will offer face-to-face advice to at-retirement customers and be restricted to Aviva products. The service marks a return to the advice space for the provider. In 2013, it scrapped its direct advice operation as part of a company-wide restructure. Client advice director Andy Barton said the introduction of pension freedom in April last year highlighted the need for financial advice. He said: "When the pension regulations changed and pension freedoms came in peopl...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Pensions

Govt ignores pension tax lock call as petition responses top 18,500

Govt ignores pension tax lock call as petition responses top 18,500

AJ Bell started petition; Govt forced to respond after 10,000 signatures

Jenna Brown
clock 23 October 2025 • 2 min read
How SIPPs and SSASs could help power the UK's energy goals

How SIPPs and SSASs could help power the UK's energy goals

'The role of pensions in supporting renewable energy deserves further consideration'

Caitlin Southall
clock 23 October 2025 • 4 min read
IHT on pensions: A moment in time for the profession to shine

IHT on pensions: A moment in time for the profession to shine

'Bringing pensions into the IHT net marks a structural change in how wealth is transferred'

Andrew Zanelli
clock 21 October 2025 • 4 min read