Aviva returns to in-house advice with at-retirement launch

Advice restricted to Aviva products

Tom Ellis
clock • 1 min read

Aviva is launching an in-house advisory team focused on assisting clients at the point of retirement.

The provider is planning to launch the advice team, expected to be about 20 advisers strong, by the end of this year. It will offer face-to-face advice to at-retirement customers and be restricted to Aviva products. The service marks a return to the advice space for the provider. In 2013, it scrapped its direct advice operation as part of a company-wide restructure. Client advice director Andy Barton said the introduction of pension freedom in April last year highlighted the need for financial advice. He said: "When the pension regulations changed and pension freedoms came in peopl...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Pensions

'Moderate' retirement living standards out of reach for majority as savers face 'cliff-edge'

'Moderate' retirement living standards out of reach for majority as savers face 'cliff-edge'

Costs of minimum, moderate and comfortable retirement lifestyles have all risen

Holly Roach
clock 03 June 2026 • 4 min read
Salary sacrifice changes to see 2.8 million cut back pension saving

Salary sacrifice changes to see 2.8 million cut back pension saving

According to Freedom of Information request to HMRC

Sophia Panayi
clock 01 June 2026 • 2 min read
Beyond the numbers: Understanding clients' emotional journey into retirement

Beyond the numbers: Understanding clients' emotional journey into retirement

'Supporting clients through the transition into retirement requires far more than technical financial expertise alone'

Catherine Foot
clock 29 May 2026 • 5 min read