Millennials still want 'traditional' advice despite rise of robo

Experts hint at lower interest in robo-advice than expected

Carmen Reichman
clock • 3 min read

Robo-advice may be less popular among technology-savvy millennials than is commonly assumed, according to a group of industry experts.

A panel debate at the Morningstar Conference suggested young people still wanted a human element to financial advice, despite the perception they favour fully automated processes. Speaking on 10 May TISA's Charles McCready, Redstart co-founder Freddie Ewer and Schroders ‎head of UK financial institutions and strategic accounts James Rainbow agreed there was a place for robo-advice but said financial advice was a long way off from becoming "extinct". McCready, TISA's Savings & Investment Policy Council deputy chairman, suggested there was "quite a strong appetite" from young people for...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

The real test of AI? Who gains access to advice

The real test of AI? Who gains access to advice

Not everyone needs the same advice

Alistair Morgan
clock 30 October 2026 • 4 min read
AI volatility is a reminder that diversification is more than just fund count

AI volatility is a reminder that diversification is more than just fund count

'Nobody knows with certainty what happens next regarding AI'

Louis Hutchings
clock 29 October 2026 • 4 min read
Fintel names exec chair as it buys Mortgage Brain in £38m deal

Fintel names exec chair as it buys Mortgage Brain in £38m deal

Has held a stake in the mortgage technology business since 2024

Jen Frost
clock 23 October 2026 • 2 min read