Millennials still want 'traditional' advice despite rise of robo

Experts hint at lower interest in robo-advice than expected

Carmen Reichman
clock • 3 min read

Robo-advice may be less popular among technology-savvy millennials than is commonly assumed, according to a group of industry experts.

A panel debate at the Morningstar Conference suggested young people still wanted a human element to financial advice, despite the perception they favour fully automated processes. Speaking on 10 May TISA's Charles McCready, Redstart co-founder Freddie Ewer and Schroders ‎head of UK financial institutions and strategic accounts James Rainbow agreed there was a place for robo-advice but said financial advice was a long way off from becoming "extinct". McCready, TISA's Savings & Investment Policy Council deputy chairman, suggested there was "quite a strong appetite" from young people for...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

'More essential than ever': Paraplanners in the age of AI

'More essential than ever': Paraplanners in the age of AI

'Change of this kind unsettles people, and it should be taken seriously rather than dismissed'

Stacey Simpson
clock 25 June 2026 • 5 min read
Advisers vote Afternoon winner of AdviceTech Catwalk 2026

Advisers vote Afternoon winner of AdviceTech Catwalk 2026

Aims to cut adviser workload from four hours to four minutes

Sophia Panayi
clock 25 June 2026 • 2 min read
Andrew Goodwin: Why AI is far from the cat's whiskers for financial advice

Andrew Goodwin: Why AI is far from the cat's whiskers for financial advice

Why would someone trust AI to plot their financial future when it can't even get a daft snapshot of a cat right?

Andrew Goodwin
clock 24 June 2026 • 4 min read