Bellpenny to launch investment robo-adviser

Consolidator wants to fill 'advice gap'

Carmen Reichman
clock • 2 min read

Advice firm consolidator Bellpenny is to launch a robo-advice service for investments later in the year, its marketing and acquisitions director has said.

Dominic Rose did not reveal who will deliver the service but said it will consist of an online advice service backed by telephone-based advice. Initially, clients will be able to follow a simple online process including risk profiling to make new investments, Rose said. However, the firm will look at adding pension wrapper solutions to the service further down the line, he added. The service is earmarked for launch in the second quarter of the year. Bellpenny said it is currently testing fee structures but has committed to making this a "low-cost solution".   Fill the void Bel...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Companies

M&A-hungry My Pension Expert enters £25m refinancing deal

M&A-hungry My Pension Expert enters £25m refinancing deal

Follows Tenet&You buy last year

Jen Frost
clock 29 April 2025 • 2 min read
FSCS investigates advice firm after director's £2.3m fraud charge

FSCS investigates advice firm after director's £2.3m fraud charge

Lifeboat fund working with FCA on potential Campbell & Associates claims

Isabel Baxter
clock 28 April 2025 • 2 min read
FSCS declares firm failed over pensions advice

FSCS declares firm failed over pensions advice

Not British Steel related

Isabel Baxter
clock 25 April 2025 • 1 min read