Functionality and cost most important in 'increasingly sticky' platform market

The vast majority of advisers who currently consider changing their main platform said they are looking for value for money and functionality above all else. In contrast drivers such as a greater choice of products and services, financial strength and access to in house fund managers have dropped steadily in importance in the last year. Overall the platforms market is becoming increasingly sticky according to Aviva's biannual adviser barometer, with the number of advisers actively considering a switch dropping year on year since September 2013. Related reading: Aviva launches D2C...