Only one in four advisory firms operates a social media policy for staff despite its increasing use and growing scrutiny from the regulator, research suggests.
Three in five (58%) UK advisers are actively using social media but just a quarter (25%) have policies for how employees should use it, according to a poll of 117 advisers by software provider Intelliflo. The results suggest the polled advisers' firms have no policy for using social networks, forums or blogs, or have not communicated it adequately, Intelliflo said. The Financial Conduct Authority (FCA) is consulting on guidance on how to communicate clearly via social media, with a particular focus on what would constitute a ‘financial promotion'. The Intelliflo results also sugges...
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