Warning issued over celeb-marketed store pod investment

Laura Miller
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An industry trade body is warning investors about the risks of putting money into store pod investments advertised by a former Top Gear presenter, based on what it says are inaccuracies in the scheme's marketing material.

The Self Storage Association UK (SSA UK) is concerned people may be investing in the various investment vehicles which trade as Store First, unaware of the potential risks. Store First offers unregulated investments in storage pods, containers that are used to store belongings, in the north west of England. It markets them on its website as suitable for pensions, claiming, "Our development and investment strategy is designed to be highly tax efficient, especially when considered within the confines of SIPP's and SSAS's (sic)". FSA warning The Financial Conduct Authority (FCA) iss...

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