FCA suggests #ad for investment promotions on Twitter

Promotions for investment products must be identifiable as such, the regulator states, and, for character-limited media, it suggests the use of #ad. It is consulting on its expectations and wants feedback from firms by 6 November. In a guidance consultation paper published on 6 August, the FCA reinforced its position that its financial promotion rules are intended to be "media-neutral" and guided by the "overarching principle that any communication should be fair, clear and not misleading", while alerting consumers to relevant risks. The FCA wants feedback on its requirements in fo...