Zurich: We'll have no part in platforms 'price war'

Carmen Reichman
clock • 2 min read

Zurich is not interested in participating in a platform price "race to the bottom", its head of retail platform strategy has said.

Alistair Wilson (pictured) said the apparent trend among operators of under-cutting their rivals was tantamount to obsessing over a "level of comparison that is not a lot of money in some cases". The industry, he suggested, was competing over as little as 20p a day. "Is price the right focus? I don't believe so, which is why we are very focused on protecting people's future going forward in different ways," he said. "We are trying to take the platform market and reshape it with the client at the centre." The Zurich Intermediary Platform launched in 2012 and, though competitive, ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Private markets for the mass affluent: How wealth platforms can scale access

Private markets for the mass affluent: How wealth platforms can scale access

‘The opportunity is clear’

Borja Largo
clock 15 October 2025 • 5 min read
AJ Bell Investcentre integrates with Dynamic Planner to ease adviser admin load

AJ Bell Investcentre integrates with Dynamic Planner to ease adviser admin load

Move to alleviate the administrative burden for advisers using its platform

Jenna Brown
clock 14 October 2025 • 2 min read
AJ Bell platform adds DFM comparison tools from Mabel

AJ Bell platform adds DFM comparison tools from Mabel

Partnership follows other recent launches

Jen Frost
clock 30 September 2025 • 2 min read