The Financial Conduct Authority (FCA) has appointed Saatchi brothers' M&C Saatchi and its affiliate Saatchi Masius to lead its behaviour change communication work over the next four years.
The agencies will support the consumer protection campaigns of the FCA's communications and international division. In particular M&C Saatchi, the global advertising company of Saatchi brothers Charles and Maurice, will develop behaviour change campaigns such as tackling investment fraud. Saatchi Masius, a Saatchi network-affiliated smaller communications agency, will support the FCA's takeover of consumer credit regulation from the Office of Fair Trading from 1 April. Director of communications Zitah McMillan said: "Our aim is to use communications alongside our other regulatory t...
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