Aviva anticipates its platform will have achieved profitability by the start of 2016 and has set a target of £6bn in assets under management by the end of this year.
Assets under administration on the wrap have now passed the £3bn milestone, reflecting a 200% increase since 2012. Assets stood at £1.2bn at the start of 2013 and were up to £2.8bn by the end of the year. Aviva intermediary director Andy Beswick said: "Advisers appreciate our platform's simplicity and effectiveness in helping them to reduce costs in their business. "We made a number of improvements to the platform during 2013 which demonstrates just how serious we are about delivering a platform with features and tools that are important to them." The platform will bulk conver...
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