The Association of Professional Financial Advisers (APFA) has asked for the Money Advice Service (MAS) to evaluate its effectiveness in changing consumer behaviour and to publish its findings within one year.
Responding to the MAS's 2014-2015 business plan, APFA said the service needed to be able to demonstrate its switch to a predominantly online service, which it said allowed it to reach more consumers, was having an impact. In its business plan, the MAS proposed to keep its marketing budget at £12.68m to be spent on "a range of activity, from campaigns to digital marketing, aimed at encouraging people to take action". The MAS reported an upswing in Q3 last year in the number of people it reaches via its online tools: 1,100 consumers per week. But APFA said it was concerned about the ...
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