ISA investors willing to up risk to boost savings - research

A survey carried out by insurer Zurich among 700 advisory firms in early November found that 83% of advisers had clients that were more willing to explore stocks and shares ISAs than cash. Yet, for the advisers themselves financial security was the most important factor when chosing an ISA provider, followed by the availability of a large number of funds and the ability to view clients' consolidated assets online. Zurich's statistics also showed that the amount of ISA business written was still linked to the tax calendar, with a third of advisers reporting a peak in ISA business as th...