Standard Life and Fidelity on the offensive over Hargreaves pricing

clock

Platform giants Standard Life and Fidelity have attacked Hargreaves Lansdown over its new pricing structure following its release yesterday.

The country's biggest D2C platform unveiled its long-awaited tiered pricing structure as it takes steps to move away from its current rebate model post-RDR. However, Standard Life said the platform was relying on existing customer inertia to maximise revenues over the next few years, after allowing clients to remain in bundled funds until the legacy commission ban in 2016. David Tiller, Standard Life head of adviser platforms, said: "By offering a dual pricing system for existing and new customers some platforms appear to be prioritising commercial interests over client outcomes. "...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

PA360: 'Diversified approach has room for both active and passive' - David Coombs

PA360: 'Diversified approach has room for both active and passive' - David Coombs

‘Volatility is your friend if you are a long-term investor’

Jenna Brown
clock 01 May 2025 • 2 min read
PA360: FOMO can 'significantly' alter investors' risk appetite

PA360: FOMO can 'significantly' alter investors' risk appetite

Albemarle Street Partners’ Charlie Parker on the social element of investing

Isabel Baxter
clock 01 May 2025 • 1 min read
PA360: Investors must understand importance of 'proper diversification'

PA360: Investors must understand importance of 'proper diversification'

‘Investors don’t have to choose a single door’

Sahar Nazir
clock 01 May 2025 • 1 min read