Analysts upgrade Hargreaves by 50% ahead of fee announcement

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Morgan Stanley has upped its price target on Hargreaves Lansdown by 50% just 24 hours before the platform reveals its new fee structure, after the bank's analysis suggested consumers are prepared to pay more for advice and platforms than previously anticipated.

Analysts at the bank have raised Hargreaves from neutral to overweight and upped their price target from £11.13 to £16.70, having carried out proprietary research, competitor analysis and meetings with the Financial Conduct Authority (FCA). They suggest Hargreaves' pricing announcement, due out tomorrow, will be revenue-neutral for the business, with a structure close to the current net 63bps charged for funds. The firm's AlphaWise study, surveying over 1,000 retail investors with average investments of £51,000 each, pointed to both a stickiness of assets post-Retail Distribution Revi...

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