FCA steps up scrutiny of financial promotions as interventions top 200

Carmen Reichman
clock

The Financial Conduct Authority (FCA) is likely to be more ‘intrusive' than its predecessor on the policing of firms' financial promotions and has so far intervened more than 200 times on the issue, according to a consultancy.

Regulatory consultancy Bovill found, following a freedom of information request, that the regulator had withdrawn or amended 204 financial promotions in the year to July. It warned firms that the FCA was likely to increase its policing efforts under its new sole focus on conduct. Bovill head of wealth management Mark Spiers said: "We are expecting the regulator to be getting ever more pro-active in policing the financial promotion rules. If it thinks firms have overstepped the rules, it will be quick to intervene. "The FCA's sole focus on firms' conduct and the new intervention too...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

DB transfer adviser hit with provisional FCA ban and £742,700 fine

DB transfer adviser hit with provisional FCA ban and £742,700 fine

Daniel Thomas advised 53 clients, including four British Steel scheme members

Sophia Panayi
clock 03 September 2026 • 2 min read
Proving good customer outcomes still a challenge for financial planners

Proving good customer outcomes still a challenge for financial planners

Firms face practical challenges in Consumer Duty board reporting

Sophia Panayi
clock 03 September 2026 • 2 min read
'Watershed moment' as FCA's non-financial misconduct rules come into force

'Watershed moment' as FCA's non-financial misconduct rules come into force

Enforcement ‘not a question of if, but when’

Michael Nelson
clock 02 September 2026 • 2 min read