Hargreaves Lansdown eyes lower prices for online customers

clock

Customers of D2C platform Hargreaves Lansdown are likely to get lower prices if they transact business online.

The platform - which now has almost £40bn of assets under administration following a recent surge in net new business - is yet to announce its post-RDR pricing structure, but chief executive Ian Gorham said there will likely be a difference in price depending on how clients interact with the platform. "It is fair to say we will look to differentiate between different clients and their needs," Gorham said. "Being online might be one thing we look at." Currently around 55% of Hargreaves' clients are online, with the remainder transacting by mail or telephone. Understandably, there is...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Platform innovation: Terry Huddart on Scottish Widows' trading journey

Platform innovation: Terry Huddart on Scottish Widows' trading journey

‘Safe to say the platform has likely found its forever home, so Phil and Kirsty will be delighted’

Terry Huddart
clock 13 August 2025 • 5 min read
Ross Allan: The quiet strength behind great client outcomes

Ross Allan: The quiet strength behind great client outcomes

Blocking out the noise and focusing on delivery

Ross Allan
clock 08 July 2025 • 4 min read
Aberdeen's Kenny: 'We are not just going to switch Elevate off'

Aberdeen's Kenny: 'We are not just going to switch Elevate off'

Admits adviser communication on Elevate has been lacking

Jenna Brown
clock 10 June 2025 • 4 min read