Hargreaves Lansdown eyes lower prices for online customers

clock

Customers of D2C platform Hargreaves Lansdown are likely to get lower prices if they transact business online.

The platform - which now has almost £40bn of assets under administration following a recent surge in net new business - is yet to announce its post-RDR pricing structure, but chief executive Ian Gorham said there will likely be a difference in price depending on how clients interact with the platform. "It is fair to say we will look to differentiate between different clients and their needs," Gorham said. "Being online might be one thing we look at." Currently around 55% of Hargreaves' clients are online, with the remainder transacting by mail or telephone. Understandably, there is...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Alex Cowan-Sanluis: Platforms are hiding in the bell curve

Alex Cowan-Sanluis: Platforms are hiding in the bell curve

The bell curve of client banks

Alex Cowan-Sanluis
clock 07 September 2026 • 4 min read
Vanguard UK Platform Awards: The full shortlists revealed

Vanguard UK Platform Awards: The full shortlists revealed

VUKPA 2026 finalists

Professional Adviser
clock 27 July 2026 • 2 min read
AJ Bell platform AUA up 12% in Q3 to £121.5bn

AJ Bell platform AUA up 12% in Q3 to £121.5bn

Up 26% over the last year

Jenna Brown
clock 23 July 2026 • 2 min read