Aviva tells advisers: Clients need clarity not too much choice

Carmen Reichman
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Advisers could actually be confusing clients in the post-Retail Distribution Review (RDR) world as their pursuit to find ‘right product' gives customers too many options, delegates heard.

Aviva intermediary director for pensions and investments Andy Beswick said that changes in the market brought on by RDR - such as more transparency and more rigorous suitability checks - could mean customers are given too much choice and may not fully understand what they are being offered. He urged advisers to be extra mindful of how they explain products to clients. He also warned of the increasing danger of conflicts of interest as ever more complex products are introduced. Speaking at the Institute of Financial Planning (IFP) conference, he said: "It's almost inevitable that, ...

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