Nearly 30% of advisers switched platforms in the last 12 months

The results of Defaqto's 2013 Platform Service Satisfaction Survey, which analysed the responses of 452 participants, found an increasing number of advisers have changed platforms since the beginning of 2012, driven largely by service demands. Service requirements were the principle driver for switching platforms among 30% of participants in 2013 - up from 26% in 2012. The second most popular motivator was platform flexibility, followed by cost. Defaqto insight analyst for wealth management Fraser Donaldson said: "We have collected detailed information on advisers' perceptions of prov...