LV= launches simple IP


LV= is launching a simplified income protection product, ‘Sick Pay Insurance'.

Aimed at those who would not seek financial advice or buy full Income protection, the product is initially being marketed to LV='s general insurance customers, with a full launch direct to consumers or through corporate partners in the coming months. Sick Pay Insurance is designed for people aged between 17 and 45 who want to protect themselves financially against being unable to work due to sickness, or an accident. People are able to buy comprehensive cover online, accompanied by simple literature with no medical questioning. LV= head of protection Mark Jones said: "We want to help ...

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