Men in 30s buy into protection with increased cover levels

clock

Men in their 30s have increased the amount they insure themselves by a fifth (20%) in the past year, according to new figures from Scottish Provident.

Women are also shown to have increased the amount they typically insure themselves for, but it is the men in their 30s that are leading the way. For men in their 40s and 60s levels of cover are now shown to be equalling the women, as this figure has increased by 10% in the past year; it would appear that only those in their 50s are bucking this trend, men increasing by just 6%, with the amount women in this age group value themselves at seeing a fall of 8%. Scottish Provident head of product development Ian Smart said: "We have seen a trend over the past year with both men and women i...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Unintended consequences: Why protection needs tech-led transformation

Unintended consequences: Why protection needs tech-led transformation

'The protection industry cannot afford to rely on legacy systems and manual processes'

Paul Yates
clock 30 October 2025 • 2 min read
Why product providers need autonomy on policy admin systems

Why product providers need autonomy on policy admin systems

What's holding providers back from achieving autonomy?

Professional Adviser
clock 17 October 2025 • 4 min read
Life cover planning: The changing landscape of protection for IHT

Life cover planning: The changing landscape of protection for IHT

'The world of protection advice is changing'

Naomi Greatorex
clock 16 September 2025 • 4 min read