Aviva: low interest rates are 'biggest opportunity' for advisers

Nicola Brittain
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In what now seems to be a positive climate for financial advisers, almost half see low interest rates as their biggest opportunity, according to the latest Aviva barometer.

The latest research, which questioned 982 advisers, found that almost half (44%) saw interest rates as the main opportunity, with smaller firms in particular looking to carry out additional reviews to help their clients retain their wealth. Another opportunity for more than a quarter (28%) is the growth in workplace savings due to auto-enrolment. Other perceived opportunities include the growth of the at-retirement market, and reduced competition following the Retail Distribution Review (RDR) as advisers leave the market and orphan their clients. Similarly, four months after the im...

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