Aviva is to combine its wrap platform and legacy business into one online system, in a bid to accelerate wrap growth and streamline the service provided to advisers.
The system is currently in trial phase with a number of larger firms, before being rolled out to all advisers using Aviva next month, IFAonline understands. Using a single log-in, advisers will be able to see clients on the firm's Bravura-powered wrap platform, as well as those currently accessed through the Aviva for Advisers site, in off-platform life and pension products. The majority of life companies with platforms currently have separate online systems for legacy clients, including Standard Life with its Adviser Zone site. Aviva's wrap, which hit £1bn of assets under administ...
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