Standard Life Investments(SLI) has agreed a deal to become the first ever Worldwide Partner of the prestigious golf Ryder Cup.
The group will sponsor both the 2014 and 2016 Ryder Cups, with the first tournament held in Gleneagles next year. SLI said the deal was groundbreaking as a company has never before partnered with the Ryder Cup on both sides of the Atlantic. Keith Skeoch, CEO of SLI, said: "Standard Life Investments is thrilled to become the first Worldwide Partner of the Ryder Cup. This sponsorship complements our reputation as a leading global asset manager with strong performance and a distinctive team culture. "It is an integral part of our long-term brand building strategy and is a perfect matc...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
