Industry reports G-Day sales spike

clock

The industry is continuing to report pre G-Day sales spikes as it moves beyond the 21 December implementation deadline.

Bright Grey and Scottish Provident said sales of life, critical illness and income protection products were up by a quarter in the run up to gender neutralisation. The number of policies that started in December 2012 was up by 27% and 25% respectively, compared to the same time in 2011. The number of life policies increased by 19% for Bright Grey and 58% for Scottish Provident. A breakdown of the data showed the number of women buying life policies increased, with Scottish Provident reporting an increase of 95% year-on-year, compared to a 52% rise for Bright Grey; 20 December saw the ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

FCA Pure Protection Market Study interim report delayed to 2026

FCA Pure Protection Market Study interim report delayed to 2026

Quantitative Outputs published

Cameron Roberts
clock 12 December 2025 • 4 min read
FCA to simplify insurance rules to 'support growth and innovation'

FCA to simplify insurance rules to 'support growth and innovation'

Further reviews waiting in the wings

Cameron Roberts
clock 09 December 2025 • 2 min read
Budget 25: The protection and health headlines

Budget 25: The protection and health headlines

NHS, welfare reform, NI, economic inactivity and more

Cameron Roberts
clock 27 November 2025 • 2 min read