Axa Elevate passes £5bn assets milestone

The platform, launched in November 2008, grew from £320m in Q1 2010 to £3.5bn by the end of 2011, and passed £5bn last month. It also topped The Platforum's leaderboard for attracting new business in Q2 of this year. AXA has been aggressive in attracting new business to the wrap. It cut prices on its post-RDR charging structure last week, and also offers advisers the service for free when also using the firm's Architas fund portfolio. Head of strategic communications, Paul Riddell, said: "Surpassing the £5bn mark and the already widespread support for our new charging structure wit...