Keith Churchouse, director of Chapters Financial, plans to launch a simplified advice platform in the New Year after earlier putting the project on hold.
Churchouse said the company is currently refining Advice Made Simple (AMS) - an online financial planning service first launched seven years ago - to cater for a post-Retail Distribution Review (RDR) client market. It will offer mainly middle-market consumers who may be priced out of full advice a cheaper service. Earlier this year, Churchouse shelved plans to develop AMS for the post-2012 market, arguing the Financial Services Authority (FSA), by making the requirements for simplified advice as stringent as those for independent and restricted advice, had made the project too costly. ...
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