Keith Churchouse, director of Chapters Financial, plans to launch a simplified advice platform in the New Year after earlier putting the project on hold.
Churchouse said the company is currently refining Advice Made Simple (AMS) - an online financial planning service first launched seven years ago - to cater for a post-Retail Distribution Review (RDR) client market. It will offer mainly middle-market consumers who may be priced out of full advice a cheaper service. Earlier this year, Churchouse shelved plans to develop AMS for the post-2012 market, arguing the Financial Services Authority (FSA), by making the requirements for simplified advice as stringent as those for independent and restricted advice, had made the project too costly...
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