LV= announces pipeline strategy

clock

LV= will switch its protection business to gender neutral rates on 1 December and has announced its pipeline strategy for advisers.

The provider's G-Day Guarantee will aim to ensure applications in the pipeline by 1 December can be processed on gender specific rates ahead of the 21 December deadline. If an application has further medical evidence outstanding by 1 December LV= will ensure the business can still be placed on gender-specific rates in time. The application will be underwritten based on the medical information provided by the client at application using normal underwriting standards before offering a premium and terms. The application will be then put on-risk for the full cover applied for on gender...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Where next for protection underwriting and customer service?

Where next for protection underwriting and customer service?

Vital that clients are kept informed

Naomi Greatorex
clock 25 March 2026 • 3 min read
What the protection market study findings mean for advisers

What the protection market study findings mean for advisers

'There are some issues the FCA would like to tackle'

Sandy McGregor
clock 17 March 2026 • 5 min read
Younger generations more open to paying for protection advanced added-value services

Younger generations more open to paying for protection advanced added-value services

Critical Thinking 2026 report finds

Jaskeet Briah
clock 13 March 2026 • 4 min read