LV= announces pipeline strategy

clock

LV= will switch its protection business to gender neutral rates on 1 December and has announced its pipeline strategy for advisers.

The provider's G-Day Guarantee will aim to ensure applications in the pipeline by 1 December can be processed on gender specific rates ahead of the 21 December deadline. If an application has further medical evidence outstanding by 1 December LV= will ensure the business can still be placed on gender-specific rates in time. The application will be underwritten based on the medical information provided by the client at application using normal underwriting standards before offering a premium and terms. The application will be then put on-risk for the full cover applied for on gender...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Why product providers need autonomy on policy admin systems

Why product providers need autonomy on policy admin systems

What's holding providers back from achieving autonomy?

Professional Adviser
clock 17 October 2025 • 4 min read
Life cover planning: The changing landscape of protection for IHT

Life cover planning: The changing landscape of protection for IHT

'The world of protection advice is changing'

Naomi Greatorex
clock 16 September 2025 • 4 min read
Ipipeline expands Advanced Underwriting tool to whole of market

Ipipeline expands Advanced Underwriting tool to whole of market

Three further providers set to join

Jaskeet Briah
clock 01 September 2025 • 1 min read