Advisers put speed first when selecting platforms - research

According to Defaqto's Review of Platform Service report, the next most important aspects are integrity and staff competence. The firm surveyed 345 advisers in January, and found that client segmentation and brand strength were the least important considerations. In 2011, 'ease of doing business' was flagged up as the most important aspect and, according to Defaqto's Insight Analyst for Funds Fraser Donaldson, the changing priorities reflect the creeping Retail Distribution Review (RDR) deadline. He said: "Most advisers will want to have their clients in place on the most suitable ...