An independent financial adviser is spearheading a campaign to revive trust in financial services, which he said has reached "crisis point".
Shane Mullins, chief executive at Nottingham-based Fiscal Engineers, hopes The Question of Trust campaign can help the industry win back the support of the general public after the financial crisis and the unethical actions of some of its largest stakeholders. The campaign has the backing of the Institute of Financial Planning, among other organisations. "There has been a damaging run on trust building up in the financial sector over many years," campaign founder Mullins said. "We are now at crisis point. If we fail to arrest these challenges, I fear we will breed a generation...
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