Kinder's surprise: Rebuilding trust in advisers

LIFE PLANNING

clock

The father of life planning has an ambitious new aim: to take on the banks and their culture of selling. How receptive will they be?

For George Kinder, there is one problem facing IFAs, whatever their style. “Most consumers don’t trust financial advisers,” he said, outlining plans for his latest project: a book taking a topical look at the banking crisis, and encouraging consumers of the benefits of proper financial planning. Life Planning: a Banking Manifesto follows Kinder’s earlier works The Seven Stages of Money Maturity and Lighting the Torch, both of which are used by advisers to deliver Kinder’s approach. But the question, Kinder said, is why consumers have such a lack of trust in the financial sector.  “W...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Feel Good Friday: Brooks Macdonald gives sports wellbeing advice

Feel Good Friday: Brooks Macdonald gives sports wellbeing advice

Wealth manager has partnered with charity Sporting Wellness

Professional Adviser
clock 03 May 2024 • 1 min read
Adviser guide aims to 'demystify' Consumer Duty annual reporting

Adviser guide aims to 'demystify' Consumer Duty annual reporting

Firms to produce first annual Consumer Duty board report

Sahar Nazir
clock 02 May 2024 • 1 min read
Behavioural coaching a 'tough sell' among prospective clients

Behavioural coaching a 'tough sell' among prospective clients

‘Clients overlook major sources of value from advisers’

Isabel Baxter
clock 02 May 2024 • 1 min read