Aviva wrap readies for mass market assault

Senior marketing manager Phil Ralli said the retail wrap will offer restricted advice investment panels in addition to functionality for advisers offering a simplified advice proposition after the retail distribution review (RDR). "Rather than building a new platform this will be about tailoring the existing proposition to simplified advisers," said Ralli. "After the RDR we will look at how we can use the current platform to develop relevant functionality for simplified advice offerings." Aviva relaunched its retail wrap in 2010 after its previous offering, Lifetime, was discontinued ...