Axa Wealth lifts lid on execution-only wrap

clock

Axa Wealth is launching its direct platform proposition - Axa Self Investor - this summer, which will be backed by a UK-based telephone support team.

The wrap, set for launch at the start of H2 this year, will allow advisers to white label the product so clients can use it directly. Axa said it might be suitable for consumers who have had previous contact with their adviser but who are not being serviced face-to-face or regularly. Axa Self Investor will initially launch with a range of ISA and mutual funds which will be quality-checked by the Architas investment process. The 130 funds will cover all market sectors and include a range of low cost risk-rated multi-asset passives. A telephone support team based in the UK will also ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

How is tech changing platform asset migration?

How is tech changing platform asset migration?

'Every transfer should be compliant, transparent, and in the client's best interest'

Tom Mullaly
clock 17 November 2025 • 4 min read
P1 Platform halves drawdown fees to ease cost pressures on advisers

P1 Platform halves drawdown fees to ease cost pressures on advisers

Enabling firms to extend advice and investment services to a broader range of clients

Sahar Nazir
clock 11 November 2025 • 2 min read
Advised platform AUM tops £711bn in Q3 with new business hitting 'all-time highs'

Advised platform AUM tops £711bn in Q3 with new business hitting 'all-time highs'

Headed towards a ‘record-breaking year’

Jenna Brown
clock 06 November 2025 • 2 min read