Windsor Life rebrands as ReAssure

The company, which has been acquiring books of business since 1982, said the rebrand "reflects our desire to bring our customers together under one brand with an inherent pledge of confidence in the name". ReAssure has pledged to invest £10m in its systems and processes over 2011/12, developing direct debit and phone services as well as secure online profiles for investors. ReAssure's parent company, Life Assurance Holding Company, is owned by Swiss Re. The insurer has 1.5 million policyholders for whom it manages £20bn in assets. Between 2005 and 2011, the company acquired Reas...