Bramdean Asset Management has confirmed it is launching an execution only funds supermarket next year, quashing reports the launch had been shelved due to concerns over platform regulation.
The direct to consumer platform, Beesandhoney.com, is set for launch in the middle of 2012. Investors will be able to use it to buy investment funds via the site with or without an ISA wrapper. The Beesandhoney.com site will be split into four parts: an investor information site, an online newspaper, investment fund information area and a section allowing investors to purchase funds. Robin Wight, non-executive chairman of the company, said the site offers a "fresh new approach to the way investment products are sold". "Beesandhoney.com will have a high level of content, which is...
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