Societe Generale has launched an advisory service for the bond market, aimed at high net worth clients.
SocGen said it had seen "a growing interest" from private investors in both the sovereign and corporate bond markets. Based in Europe and Asia, the bank's bond specialists will offer advice that combines performance research and risk management. The bank will work in partnership with AMBA Research, an analytics provider. SocGen said its expertise was "essential" for HNWs thinking of expanding their investments in emerging markets and the high yield sector.
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