Avelo: Single platform use could alienate clients

Aviva research published today suggests 23.3% of advisers regularly use only one platform, while 14.5% are registered for just one. At a roundtable event this morning to discuss the research, Andy Watts (pictured), intermediary sales director at Avelo, said single platform use could damage advisory businesses. "The adviser needs to be presenting their business and the quality of service they provide to the client in order to retain them. "If they became lazy and pointed them to a single platform environment, over time the consumer will say "what are you doing for me?" and cut them ...