Zurich: Market size and fees will hold back simplified advice

In its recent guidance on the issue, the Financial Services Authority(FSA) said the market "may not be as large as many in the industry suggest", citing research showing 49% of the population does not even have enough money to cope in an emergency. Connell, Zurich's head of government and industry affairs, said the provider's own research has indicated only a third of consumers would be suitable for simplified advice. "If you take away people who haven't got income for a rainy day, those who only need savings or protection and people at the top of the market who need full advice, you'...