The Platforum: 'Business as usual' after takeover

On Friday the platform consultancy firm, headed up by Holly Mackay, was acquired by Centaur Media for an initial price of £1.8m. Mackay (pictured) said The Platforum will run exactly as it did before with the same team but in a different office. "It's the same car, we have just zipped up the engine." She added the deal gives the wrap and platform research firm the additional "boost" of infrastructural support and access to IFAs. "We are a small business so there are infrastructural issues and the question of how quickly can we grow," she said. "We had 8,000 subscribers and 4,000...