Friends Life develops simple protection product

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Friends Life has revealed it is developing a simple protection product to target new distribution methods.

It also confirmed all new group business will be written on the Bupa Health Assurance (BHA) platform and expects advisers to focus further on the protection market as the Retail Distribution Review (RDR) approaches. The announcement came as half year results from parent company Resolution showed the provider had reversed last year's individual protection new business loss. Over the first half of the year Friends Life reported £4m in new business - on a present value of new business premiums (PVNBP) basis - compared to a £4m loss between January and June last year. Its group protect...

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