The Advertising Standards Authority (ASA) this week revealed it will press ahead with some complaints lodged by financial services professionals about the Money Advice Service (MAS).
The watchdog said it is currently investigating three complaints about MAS' TV ads. The use of the word "advice" and the claims MAS is "independent and unbiased" and "set up by the government" are all under investigation. However, these are some of the complaints the ASA said were not valid for investigation. The following examples are from an ASA letter addressed to adviser David Chubb. 1) "Free" is misleading Some complainants said the claim MAS is free is misleading as it is funded by a levy on the financial services industry. The ASA said most viewers would understand the cla...
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