Axa Wealth is developing an execution-only platform in a bid to help IFAs service 'orphan' clients.
Chief executive Mike Kellard (pictured) said the execution-only platform will launch in Q1 or Q2 next year with partner IFA firms before being made more widely available. He added the platform will work in partnership with IFAs and target clients who have not been actively serviced by an adviser recently. "We are launching this to help IFAs farm very large orphan books," said Kellard. "A large percentage of a firm's clients may not have dealt with an IFA for some time and it is better for us to approach these clients with an IFA and tell them they now have a facility where they can tr...
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