The Money Advice Service (MAS) will be forced to defend claims made in its television promotions - and even the use of the word advice in its name - to the Advertising Standards Authority (ASA).
In total 77 individuals - all from within the financial services industry - have lodged complaints against the Service. The ASA has looked into the complaints and decided the MAS may have breached the advertising code. It has launched a formal investigation and the Service will now have to defend itself against accusations it has acted improperly. The ASA can ban the MAS from using the adverts if it finds the Service broke the rules. All the ASA complaints accuse MAS of misleading the public by its use of the word 'advice' in television and print adverts, including by calling it...
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