Adviser or planner? Billingham slams this 'sterile' debate

Scott Sinclair
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Simmering debate about whether a financial planner offers better value to clients than a financial adviser "is completely misleading and sterile", according to threesixty head of business consultancy Phil Billingham.

Billingham said there had been a "real elitist charge" - both by those calling themselves planners and those who prefer ‘adviser' - which had been of little use to consumers or the wider financial services industry. His remarks come ahead of a meeting of international representatives of the Financial Planning Standard Board (FPSB) on Friday, who will discuss ways to encourage regulators to recognise financial planning as a standalone profession. "Some of the debate in the past about planners being better than advisers is completely misleading and sterile," said Billingham, who will re...

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