Pru expands guaranteed range to help 'cautious majority'

Laura Miller
clock

Prudential has extended the guarantees it offers on its PruFund range to help advisers target the majority of investors who remain cautious post financial crisis.

New research by the group suggests clients are more risk averse and less willing to accept high volatility investments, and intend to stay that way for at least the next 12 months. Guarantees are one way IFAs can address clients concerns while complying with the FSA's tightened rules around assessing investment suitability and clients' capacity for loss, Prudential said. PruFund Growth investors will now be able to choose a money-back capital guarantee ranging from six to ten years. Meanwhile, PruFund Cautious investors will be offered the same terms in addition to the five year guara...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Why 2026 is the time for investors to challenge market 'certainties'

Why 2026 is the time for investors to challenge market 'certainties'

Six critical questions investors should be asking themselves

Matthew Spencer
clock 09 February 2026 • 4 min read
Advisers zoomed in on capital accumulation in Q4 2025

Advisers zoomed in on capital accumulation in Q4 2025

Titan Square Mile research finds

Jen Frost
clock 30 January 2026 • 3 min read
Measure for measure: How to track your tracker fund

Measure for measure: How to track your tracker fund

Tracking difference and tracking error

Terry McGivern
clock 28 January 2026 • 3 min read