IFAs will focus on protection post RDR - Aviva

clock

Over half (57%) of IFAs will target protection sales as a source of new revenue post Retail Distribution Review (RDR), Aviva has found.

The insurer's latest quarterly Hot Issues Tracker also revealed around 28% of IFAs are also considering the general insurance sector. However, 35% of intermediaries are planning a more direct route to new revenues by looking to take on orphan clients from other advisers rather than diversifying their offering. Peter Lurie, director of IFA Proactive Medical & Life, said: "I'm not surprised at this. It is a good idea as there is enough business for all and more protection should be sold all round." Smaller firms, rather than larger, are more likely to be considering diversifying, the...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Why life and income protection planning is essential for every business

Why life and income protection planning is essential for every business

Protecting livelihoods, relationships and the long term vision of a business

Ken Maxwell
clock 10 November 2025 • 4 min read
Unintended consequences: Why protection needs tech-led transformation

Unintended consequences: Why protection needs tech-led transformation

'The protection industry cannot afford to rely on legacy systems and manual processes'

Paul Yates
clock 30 October 2025 • 2 min read
Life cover planning: The changing landscape of protection for IHT

Life cover planning: The changing landscape of protection for IHT

'The world of protection advice is changing'

Naomi Greatorex
clock 16 September 2025 • 4 min read