Friends Life to use Bupa as base for protection platform

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Friends Life is to consolidate its individual protection streams onto a single platform, based around the recently acquired Bupa proposition.

It will also draw on the best elements of the Friends Provident individual protection offering and the heritage protection business acquired from AXA. The company will continue to manage its three existing individual protection propositions and aims to consolidate the range under the Friends Life brand by the end of 2011 following consultation with IFAs. As part of this evolution a new management structure for the individual business of Friends Life will be implemented. This will see Steve Payne, CEO of BHA, (interviewed in the present issue of COVER) assume responsibility for deve...

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