Software giant Google has bought UK price comparison website BeatThatQuote.com for £37.7m ($61m) as it expands into the sector specific search market.
The purchase will give Google access to software that allows consumers to compare the price of products in areas including personal finance, insurance and legal services. On the direct-to-consumer site it says the service is free to use but BeatTheQuote.com "may receive commissions from the provider or broker we refer you to". Google already runs a service called Comparison Ads in the US, the BBC reports. Comparison Ads highlights different prices in the credit card and mortgage markets. Google says in a statement: "With their expertise and our technology, we will be able to provid...
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