ECJ ruling: The verdict from Sheilas' Wheels

"Today's ruling by the European Court of Justice will affect millions of women across the EU, causing premiums to rise artificially in a way that no longer truly reflects women's risk as drivers or the cost of their claims. Sheilas' Wheels has always believed that calculating prices based on the relative risks and claims costs of men and women is accepted by UK consumers and appropriate. When the ruling becomes law in the UK, Sheilas' Wheels will comply with it but has no intention of changing its marketing or diluting its appeal to women. The company believes that car insurance ha...