Aviva cuts wrap charges

clock •

Aviva is replacing the annual management fee on its wrap with a lower flat charge for ISAs and collective investments.

From 17 January, charges for new investors will be reduced from a maximum of 0.55% to 0.25% for the life of the contract. Aviva says the cut in charges means a customer investing £50,000 will save £150 a year. "This offer is good news for our customers and advisers because it cuts the cost of investing," says senior marketing manager Phil Ralli. "It also gives advisers more choice at a time when they are focusing on ISA and tax planning for their customers in the lead up to the tax year end." The move comes on the back of the wrap removing its initial charge in November.   ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

AJ Bell signs up to The Platforms Association's transfer charter

AJ Bell signs up to The Platforms Association's transfer charter

After being missed off TPA’s initial list

Sophia Panayi
clock 28 September 2026 • 1 min read
Big players give The Platforms Association's transfer charter a miss

Big players give The Platforms Association's transfer charter a miss

AJ Bell and Parmenion choose not to sign up

Sophia Panayi
clock 25 September 2026 • 2 min read
Most platforms sign up to transfer charter

Most platforms sign up to transfer charter

Signatories include Benchmark, Fidelity International and Quilter

Sophia Panayi
clock 17 September 2026 • 3 min read