Pru boosted by powerful M&G and with-profits sales

In the UK, Prudential continues its focus on balancing writing new business with sustainable cash generation and capital preservation. This led to new business profit growing 14% year to date to £192m (2009: £169m). Total sales(APE) were also up during Q3 this year by 5% to £166m from £158m during the same period in 2009. Strong demand for with-profits annuities helped boost figures for the first nine months of the year. Although lower sales of conventional annuities dragged the total sale of individual annuities down 2% to £160m, this was partly offset by strong sales of with-p...